As market expectations for product quality and user experience continue to rise, more and more brands are rethinking how to move beyond price-driven products toward higher-end offerings with clear differentiation and added value.
Among various product upgrade strategies, motor selection often has the greatest impact, yet it is also one of the most underestimated factors.
Upgrading from traditional brushed motors to brushless motors is not simply a component replacement, but a key decision that influences overall product positioning, functional design, and market strategy.

Drawing from real-world product upgrade experience, this article explains how brushless motors reshape user experience and market positioning, and analyzes the common challenges and practical approaches involved in the upgrade process.

In many home appliances and consumer products, brushed motors have long been widely adopted due to their low cost and simple structure.
However, as usage scenarios and market expectations evolve, their limitations have gradually become more apparent.

・Prone to overheating during long-term operation, affecting stability
・Noticeable noise and vibration, reducing user comfort
・High maintenance frequency, increasing after-sales costs

In contrast, brushless motors deliver significant improvements in efficiency, operational stability, and durability, creating a clearly higher-tier experience in real-world applications.

When a product transitions from a brushed motor to a brushless motor, the change goes far beyond internal structure.
More stable output and quieter operation enable advanced control functions and additional features, which form the core foundation of high-end and brand-oriented products.

In practical implementation, upgrading products to brushless motors often involves several key challenges. These challenges are not only technical in nature, but also closely related to product strategy and team experience.

The first challenge is the shift in cost structure. Brushless motors typically have a higher initial cost than brushed motors, but the true focus of the upgrade lies not in reducing cost, but in successfully creating added product value.
The second challenge is the complexity of control and system integration. Brushless motors require controllers and driving logic, demanding stronger system integration capabilities in the early design stage.
The third challenge is the learning curve. Without a clear upgrade roadmap and accumulated experience, development time and trial-and-error costs can increase significantly.

In practice, upgrading to brushless motors does not need to happen all at once.
Through phased design and modular planning, teams can gradually accumulate experience while effectively managing risk.

・Introduce brushless motors first in high-end product models
・Maintain existing product lines while gradually expanding applications
・Transform technical upgrades into clear product differentiation

The value of brushless motors lies not only in improved efficiency and extended service life, but also in their ability to support products in entering higher-level markets and more competitive segments.
For companies seeking to enhance product value and strengthen brand positioning, brushless motors represent a core technology worth planning for early on.